![]() The company's breakthrough came when it released the soundtrack for the 1988 Bollywood blockbuster Qayamat Se Qayamat Tak (also known as QSQT), directed by Mansoor Khan and starring Aamir Khan and Juhi Chawla. T-Series' first original film soundtrack release was for Lallu Ram in 1984, with music scored by Ravindra Jain. Later, he filmed major Hindu pilgrimages in India and sold them on VHS and video cassette tapes. Kumar noticed that many elderly Hindu followers could not read hymns and chants because of failing eyesight, so Kumar hired singers to record the chants and sold them as cheap cassettes. Kumar discovered that there was also a market for devotional music, and began recording and selling it. Krishan Kumar (left) and CEO Bhushan Kumar (right), the brother and son of Gulshan Kumar, respectively, during the audio release of Aashiqui 2 (2013) engaged in more straightforward copyright infringement in the form of pirate releases of popular hits, and it often illegally obtained film scores before the release of the film to ensure that its recordings were the first to hit the market. The company built its catalog through a variety of quasi-legal and illegal practices. T-Series was a profoundly disruptive force in the Indian music market, in large part because it was a tremendously successful pirate. Researchers Lawrence Liang and Ravi Sundaram wrote: According to Rediff, while Kumar "was involved in piracy, he was passionately market- and consumer-driven." The company also took advantage of loopholes in copyright law allowing for the release of cover versions of songs, which T-Series would then flood the market with. Back then, the Indian audio cassette market was small-scale, with widespread piracy, but there was growing demand for cassette music. ![]() The company initially sold pirated Bollywood songs, prior to releasing original music. T-Series was founded on 11 July 1983 by Gulshan Kumar, at the time a fruit juice seller in the Daryaganj neighbourhood of Delhi.
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